Rebranding. Brand Strategy.
With two new partners and a developing practice in financial industry for more than a decade, Singer Olfert enlisted Verkhouse to rebrand themselves as Connect Wealth. The goal was to reinvent the brand. This included a new brand identity system as well as messaging to reflect the new partnership and capture the spirit of their work as a full financial planning firm.
We developed a new brand system that, in each element from the new logotype, logomark, color palette, typographic system, way-finding system, photographic style etc… work to maintain a precise balance between the sophisticated and the progressive look and feel, to better chart the company’s path and expression.