BRAND DEVELOPMENT, Brand STRATEGY.
Blackburn Davis Financial
Blackburn Davis Financial is a leader in managing wealth with personalized financial needs for individuals and business owners in Canada. They wanted to modernize their identity and create a cohesive visual system to cover all channels of communication. They contracted me as freelance designer to direct and execute their project, with that in mind I started with redesigning their image from scretch, revitalized their decade-old brand, designing and developing solutions for all their marketing materials, from catalogues, show displays to web design, online materials, interactive presentations.
Details
02/2020
Role:
Creative Direction
UX/UI Designer
The corporate logo is presented through the use of colour as well as shape and form. The two colours are Dark Blue and Hard Grey, a fresh appealing blend of colours chosen for their strong combination – modern, classic, timeless.
Dark Blue is used as main color, meant to represent elegance, authority, intelligence, trust and loyalty.
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