Making Design Valuable Beyond Aesthetics
A digital-first approach to strategy and creative.
Hey, I’m Dana Rosendal — Creative Art Director, Multi-disciplinary maker of useful, beautiful and curious things and Verkhouse is my workspace.
I have produced award-winning design & art direction for various clients including SMBs and multinational corporations. My approach is minimalistic with clarity and balance in mind. I’ve established a unique style in my work — characterized by simple and striking visuals.
EXPERTISE AND PRACTICE AREAS
Branding helps increase awareness, builds trust and customer loyalty, coveys value, sets expectations, sets the tone for your company culture.
Logo & Identity System
Develop an impactful, recognizable logo, identity system, and messaging system, with the flexibility to scale as your company grows. A relevant, visually-engaging corporate identity is essential to acquiring new customers. Additionally, it is considered to be one of the deciding factors for many stakeholders.
Create a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.
Marketing Materials & Packaging
Print materials such as business cards, brochures, sell sheets, and product catalogs are essential pieces to your marketing and sales strategy. They are used to provide information about your business and provide your audience with a recognizable, unique corporate identity system.
Create impactful marketing websites optimized to drive traffic, engagement, and conversion for businesses across various industries and their online presence.
Research and Discovery
Conduct valuable research to gain a deep understanding of your brand. To ensure an effective design approach, each project starts with a thorough brand immersion exercise: discuss your mission, your immediate business goals and initiatives, analyze your challenges and opportunities for growth, propose sources of visual inspiration for your website or brand identity.
User experience encompasses all aspects of the end-user interaction with the company, its services, and all its products. The UI (user interface) must be seen inside the UX (user experience). That contributes to the users interaction with the company: visual design, motion design, interaction design, information architecture, etc.
RESPONSIVE WEB DESIGN
Ensure that your platform works well across desktop, tablet, and mobile. It is essential to build a fully-responsive website that translates effectively across all devices and browsers. Users expect intuitive, sophisticated web experiences, both on their computers as well as mobile devices.
Photo & Video
Photography and video production are creative tools that allows you to share a story which might not otherwise be captured within words.
Professional portraiture and headshots of company staff, office/environmental photos, corporate event photography. The perception of your brand is heavily influenced by the photos you curate in your marketing materials.
Professional product photos for Ecommerce websites & Amazon listings and print. A quality product photography should be able to replace the customers five senses.
Video & Motion Graphics
Allow your brand to communicate a single idea, process, or key story in a visually-impactful way through motion graphics and/or video production. I partner with great creatives and share a collection of dreams that are crafted with passion and come in many shapes and sizes.
BRAND DEVELOPMENT, WEB DESIGN, PHOTOGRAPHY
Role: Creative Direction, UX/UI Designer, Photographer
As a Creative, Dana has played a major role in the visualization of projects, developing an informed design based on findings, targets, branding and user experience requirements.
She has played key roles in developing the visual identities and functionality of a wide range of websites for many large brands and accounts. She is passionate about helping clients bringing their brands to life and telling their stories visually.
- Marketing Communication Essentials (BCIT Vancouver, Canada)
- BA degree in Visual Communications and Graphic Design (Romania)
- Advanced Digital Marketing , Shaw Academy (Dublin)
Awards & Recognition
- Webbys Honoree – Best of Data Driven Media
- Webbys Nominee – Finance & Accounting
- Webbys Nominee – Mobile Campaigns
- Behance – The Digital Age
- FWA SOTDx3
- Awards – Independent Designer of the Year
- A Design Award Competition – Glass Design
- International Biennale (IASI) Video Production ‘OMbra”
“Dana is a visionary with a deep, intuitive understanding of design and the human longing for beauty and creativity in our built environments. As a marketing expert, she creates dazzling images and content that focuses on the intersections between people, projects and products. A talented photographer, able to capture the story of objects, as well as their forms, by incorporating light thoughtfully and skillfully.”
“Dana was part of a project to set up the HELLA Presentation Service as a global service for graphic design and slide generation for the world wide HELLA group. Due to her leadership skills, Dana was a recognized and popular leader of the HPS team. She understood how to motivate and lead her team mates.”
“Dana is a world-class creative. From photography to digital design, her artistic vision elevates any project she touches. With her contagious enthusiasm, focus on collaboration, and attention to detail, she is a pleasure to work with. As she’s a master of her craft, I highly recommend Dana for any creative marketing project.”