Making Design Valuable Beyond Aesthetics

A digital-first approach to strategy and creative.

 

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WELCOME TO VERKHOUSE

Hello, I am Dana S. Rosendal and this is my workspace.

Multidisciplinary Designer based in Vancouver, maker of useful, beautiful and curious things, I’ve mastered branding, product design and advertising for over sixteen years. My approach is minimalistic with clarity, structure and balance in mind. Currently working for Apple at Critical Mass. 

EXPERTISE AND PRACTICE AREAS

Brand Development

Logo & Identity System

Develop an impactful, recognizable logo, identity system, and messaging system, with the flexibility to scale as your company grows. A relevant, visually-engaging corporate identity is essential to acquiring new customers. Additionally, it is considered to be one of the deciding factors for many stakeholders.

Branding Strategy

Create a long-term plan for the development of a successful brand in order to achieve specific goals. A well-defined and executed brand strategy affects all aspects of a business and is directly connected to consumer needs, emotions, and competitive environments.

Marketing Materials & Packaging

Print materials such as business cards, brochures, sell sheets, and product catalogs are essential pieces to your marketing and sales strategy. They are used to provide information about your business and provide your audience with a recognizable, unique corporate identity system.

Website Design

Research and Discovery

Conduct valuable research to gain a deep understanding of your brand. To ensure an effective design approach, each project starts with a thorough brand immersion exercise: discuss your mission, your immediate business goals and initiatives, analyze your challenges and opportunities for growth, propose sources of visual inspiration for your website or brand identity.

UI/UX Design

User experience encompasses all aspects of the end-user interaction with the company, its services, and all its products. The UI (user interface) must be seen inside the UX (user experience). That contributes to the users interaction with the company: visual design, motion design, interaction design, information architecture, etc.

RESPONSIVE WEB DESIGN

Ensure that your platform works well across desktop, tablet, and mobile. It is essential to build a fully-responsive website that translates effectively across all devices and browsers. Users expect intuitive, sophisticated web experiences, both on their computers as well as mobile devices.

Photo & Video

Corporate Photography

Professional portraiture and headshots of company staff, office/environmental photos, corporate event photography. The perception of your brand is heavily influenced by the photos you curate in your marketing materials.

Product Photography

Professional product photos for Ecommerce websites & Amazon listings and print. A quality product photography should be able to replace the customers five senses.

Video & Motion Graphics

Allow your brand to communicate a single idea, process, or key story in a visually-impactful way through motion graphics and/or video production. I partner with great creatives and share a collection of dreams that are crafted with passion and come in many shapes and sizes.

FEATURED WORK

Apple

CONFIDENTIAL

Singer Olfert

BRAND DEVELOPMENT, WEB DESIGN, PHOTOGRAPHY

Connect Wealth

REBRANDING + WEB DESIGN

Massimo Dutti

UX/UI MOBILE APP

Blackburn Davis

BRAND DEVELOPMENT + STRATEGY

Ascension Group

WEB DESIGN, UX/UI DESIGN

Delta Controls

MARKETING CAMPAIGN, PRODUCT PHOTOGRAPHY

Max Moritz Cosmetics

BRANDING. PACKAGING DESIGN.